28th Apr, 2020
Marcom, , Designation
Getting a database partner can be a game-changer for any business. A good partnership will help your business flourish while a bad one holds the power to cripple you down before you can comprehend what went wrong. In this age when database alone is not enough and you have to look for intelligent database instead, it becomes important that you know the right questions to ask the vendor in order to sieve through the talking parrots and get to the swift wolves of the database world.
Here’s a list of questions to ask a database provider before you zero down on that perfect match:
Can I check your data sources and validation techniques to assess ACCURACY?
Accurate B2B contact database refers to correct information and it is defined by the methodology of data collection as well as the authenticity of data sources. A reliable and confident vendor will allow you to check the sources and validation techniques beforehand.
How often do you validate your database to ensure RELEVANCY?
Data is always prone to decay owing to the changes in people’s titles, company mergers etc. Constant validation of database along with the provision of timestamp upon each verification are few of the hallmarks of good database providers.
How sizable is the database to assess the TAM COVERAGE?
Instead of getting tricked by volume offering, it is wise to check the spectrum of coverage provided by the database vendor. A good database vendor provides detailed database across firmographic and demographic attributes.
What all attributes/ fields are 100 percent covered in the database to gauge COMPLETENESS?
If the profile doesn’t comprise details of complete outreach channels, such as direct dials, email addresses etc. then their usability level drops to zero for your sales representatives. Additional attribute provision like employment history, mentions in the news etc. are added bonus.
What are the processes in place to avoid data discrepancy and ensure UNIFORMITY?
Despite representing the same information, data can be expected to be keyed in varied formats (such as usage of abbreviations etc.) which will create inconsistency in the system. A good database vendor would utilise normalization and segmentation techniques to keep such inconsistencies at bay.
How do you ensure DATA PRIVACY?
Is there any return policy for inaccurate data?
Dirty data is a persistent hurdle for the companies. Therefore, getting a large volume of data holds no relevance in case if the data is incomplete or inaccurate. Ensure to get a clause in your contract regarding the situation where majority of database comes out to be incorrect.
Is the database legally sourced?
An improper answer to this question can be a deal-breaker for you. A non-permissioned data is a risky affair to start with since it not only jeopardizes your reputation but could also land you in legal trouble. Ensure to receive legit data that is compliant with local guidelines and ethical business practices.
Is there a provision of a free trial or sample lists?
A sample or free trial is the best way to check the output quality first-hand before betting your money on the service. It will give you an idea about the understanding between you and the vendor as well, will clear the ‘match’ quotient between the vendor’s capability and your requirements.
What is the guaranteed delivery percentage?
Every reputed database provider would have some mechanisms in place to ensure the effectiveness quotient of their data which would be an indicator of delivery probability to quite an extent. Thence, push for getting a minimum guarantee figure in your contract since that will also be a sign of vendor’s confidence in his own services.
Once a database vendor passes through this checklist, you should also evaluate the integration capability of the vendor to see if the provided database can be easily integrated into your existing workflows or not.
Do you have any more questions which can be added to the list? Do drop them in the comments section below as we’d love to hear from you.