When 62% of B2B buyers say they make a purchase selection solely based on digital content, then failing to adopt an accurate Digital Marketing strategy may easily prove to be a sin! A B2B buyer’s journey has evolved manifolds changing the traditional marketing processes and the entire approach to the sales funnel. Every step of their sales journey – right from leveraging a focused database strategy to a targeted digital nurturing journey to eventually feeding the nurtured accounts into a robust demand generation engine– requires a targeted, integrated and ROI-driven approach. The returns, needless to say, have to be measurable and incremental.
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Research shows that B2B buyers complete 57% of the buying decision before ever actively engaging with a sales rep! That’s the power of Digital marketing and how it can turn decision-making in your favour. But in absence of the right content strategy and an omni-channel approach, effective leverage of the digital channels and buyer enablement is not possible.
Whether you are looking to make your targeting effective, or building a defined content and creative strategy, or looking for ways to enable the selling ecosystem or even run a nurturing campaign that improves customer stickiness – we have a customised digital solution that we would love to talk about. We have end-to-end digital capabilities to address every step of the sales funnel – all driven towards driving your defined sales objective and vision.
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